BEHIND THE REEL · Issue 3
The AI Advertising Era
The ad borrows the language and rhythm of car sales to promote AI software for dealerships.
The task wasn’t explaining the product, it was making something operational feel watchable.
Originally built as a marketing video for Toma AI, it became the foundation for what’s now Unruly Reels, an AI-native advertising studio.
Takeaway: If you’re working with familiar tropes, do it with depth and intent.
Tools: MidJourney / Veo 3 / Suno / Final Cut Pro