DEZIGN UR RITUAL · Issue 5

Men’s Fragrance 101

This one’s for the guys who’ve never really thought about it — and for the women who’ve been waiting for their man to figure it out. Feel free to forward this section accordingly.

Fragrance is one of the most underrated tools in a man’s arsenal. It’s invisible, immediate, and says something about you before you even enter the room.

Getting started is easier than it looks.

The video below gives you a solid contextual framework to start navigating it.

Here are three entry points worth knowing:

1. Acqua Di Gio by Giorgio Armani

Light, aquatic, with a touch of citrus. A genuine all-purpose fragrance, especially in warmer months. Hard to go wrong here.

Shop Acqua Di Gio at Nordstrom →

2. Burberry Hero

⭐️ my favorite ⭐️ Understated and woodsy with a hint of bergamot. Leans into a masculine frame without begging for attention. This one wears quietly and confidently.

Shop Burberry Hero at Nordstrom →

3. Gucci Guilty

Lemon, pink pepper, cedar, lavender, mandarin, and crushed green leaves. A lot going on in the best way — makes it a great everyday statement wear without being overpowering.

Shop Gucci Guilty at Nordstrom →

Start with one. You’ll understand why it matters the first time someone notices.