STRAIGHT UP · Issue 6

Do You Have What It Takes to Be Early?

Being early means having the courage to stand on a position, a truth, or a value—long before the room catches on.

Our primal instincts tell us to follow the pack to survive.

But you can flip that instinct into a counter-signal: when the crowd moves, step out.

If you wait, you’ll always be dragged along by the warmth of the crowd’s sentiment.

If you recognize the moment, you give yourself a chance to lead and think for yourself—seeing where your true allies really are.

Do you have what it takes to be early?